- New identity – Innovative introduction steps:
After a long period of planning and preparation, Nafoods Group has officially changed the new logo and brand image from Q1/2020. This new brand identity change is a step needed to make a difference for Nafoods, bringing Nafoods closer to customers and further in the future. The new logo is inspired by passion fruit leaves – Nafood’s strategic fruit with its core value , marking Nafoods’ strong transformation. In addition, the logo image also symbolizes the enthusiasm of fire and the closed, sustainable agricultural value chain that Nafoods implements.
- Nafoods: Digitizing, strong, passionate, professional, effective and united
The old logo used blue and red together and the new logo uses only red, which shows the strong determination of all employees along with the clear and drastic direction of the Executive Board with the goal of completing the established plan, achieving the vision and mission of Nafoods. Red is considered lucky color that represents vitality, enthusiasm, passion, and solidarity. The use of one color for the logo will make it more flexible when it is used in production, processing and allow the logo to display well on online and offline platforms.
Nafoods determines appropriate human resources is one of the core values of the company. According to Mr. Nguyen Manh Hung – Chairman / CEO of the company: “The fire of enthusiasm, passion, and solidarity of all employees are things that we can all be proud of. It doesn’t matter what role you play, as long as you try to do it with all your heart, professionalism, and efficiency. Your contributions will become valuable assets for the company. ” This is clearly and sharply expressed clearly in Nafoods brand identity logo.
About new logo version, Nafoods typeface has been revised to be modern and strong with definitive lines. Additionally, the font size has also been adjusted bigger, stronger, and easỉe to apply in all brand environments.
This change paved the way for Nafoods to strengthen its brand strategy. In the coming years, the development orientation of Nafoods is to continue improving the brand with higher quality products, increasing the coverage of the target market, developing a high-class customer group, improving competitiveness in domestic and regional markets; together with the commitment to the community, to fulfill the social responsibility of a national brand enterprise, to contribute positively to the overall development of the country.